Category Archives: Social Media
Posted by heisenman
There is no question that MySpace, which has been struggling to compete with Facebook over the last few years, has always catered more to the younger generation. The majority of the 130 million MySpace users are under the age of 35 compared to over 500 million on Facebook whose fastest growing user base is over 35. MySpace has announced, they are no longer trying to compete with other social networks.
Starting today, MySpace will be revamping their image, including a new logo, website layout, and the site will revolve solely around entertainment. The newly designed layout should hit all users worldwide by the end of November.
The new MySpace targets the 13-35 year old demographic. The old vision of MySpace was simply a “place for friends” while their new goal is a lot bigger, “to become the leading entertainment destination that is socially powered by the passions of fans and curators.”
It seems as though practically everything on the new site has changed. MySpace CEO, Mike Jones says“We’re working on refocusing the company (and) narrowing down what our product does.”
MySpace has rolled out a new logo, My _______. MySpace says, “The bracket in the logo represents a space where people can express themselves, enabling users to personalize the logo and make it their own — just as they can throughout Myspace.”
MySpace has always been criticized for clutter and advertisements and now the users will have their own entertainment focused home page which will continually update based on their interests. Users will be able to share their videos and songs with their friends on other social media networks including Facebook & Twitter.
There will be a lot more information unraveling as MySpace launches their new image. For now, take a look at the YouTube video: The New MySpace: An Introduction.
Posted by heisenman
ConnectOC brings professionals, companies, government agencies, networking groups and non-profits, from around Orange County, together for social networking mixers. This group is very active in social media and for the most part, everybody originally met online.
Tonight’s event, ConnectOC 2.0: Children and Community, was graciously hosted by Hilton Costa Mesa. The event was free to attend, parking was $5 and all proceeds raised went to benefit two charities, Build Futures and the Orange County Chapter of Child Help. Additional money was also raised through a raffle and silent auction. Rumor has it, over 400 people attended and over $4,000 was raised tonight!
I have met a lot of amazing people through social media and have made some great friends that I probably would never have come in contact with before my tweeting days. In this tough economic time, social networking is more important than ever. It is always great to connect in person and walk up to @TwitterName and shake their hand. ConnectOC really does a great job of bringing people together.
Shout out to some incredible tweeps I hung out with tonight: @OceanInstitute @MarkGundlach @DippinDotWoman, @TravelCostaMesa, @DanaSipper, @RicDizon, @kphamsmiles @theglamlife @jjerryreed, @FutureLeadersOC, @inksaint…and many more!
Posted by hollieeisenman
When breaking news is happening, you may find the news before the media if you Tweet. With our technology and social media readily available on our cell phones, breaking news is tweeted as it happens.
Today, a devastating 8.8 magnitude earthquake struck Chile, shattering bridges, collapsing buildings, overturning cars, and taking the lives of what may be hundreds. Over 2,000 tweets per minute appeared on Twitter when the earthquake began.
Twitter is a powerful micro-blogging website, that may be the fastest source of getting breaking news, out there. It is not always dependable, but it is definitely viral. Within an hour of the earthquake, Chile was the number one trending topic and talked about issue on Twitter.
Micro-bloggers are obtaining breaking news first, through these eye catching tweets, but are unable to access news stories or other official information for sometimes up to an hour.
Tweeters are usually very happy to spread the word. You get the news first, and then wait for the rest of the story to unfold. This morning, if you were the first one to hear, all you could do was sit and wait for more news to follow.
Twitter may not always have the most accurate information. It’s almost like a game of telephone once tweets are shortened from their already short 140 characters. However, it tells a true human story. Thousands of tweets were coming in and some were tweeting that they were scared for their life. Photos were already being shared and conversation has erupted.
Twitter does not compete with traditional written news like a blog may. Twitter works as a news distribution platform because it is fast, open to anyone, easy to use and acts as a two-way communication tool. A great user to follow for breaking news updates is @BreakingNews. Today they have almost 1.7 million followers and they often break news stories before the main stream press.
If there is breaking news out there, we will tweet it as it happens!
Posted by hollieeisenman
WEB 1.0 (1991-2003)
This term refers to the “www” phenomenon. There was a webmaster, website, and internet surfers. It can be compared to a Read-only DVD. There was limited-to-NO user interaction, in terms on content contribution. Companies established an online presence, because everyone needed to have a “www” and we were able to search and read what they wanted us to read. Content was simply a static page.
WEB 2.0 (2004-Present)
Now, we are getting somewhere. Now we have a website, webmaster, internet surfers contributing information, an online social network talking and sharing this information through blogs, social media, wikis and so much more. Web 2.0 represents the cumulative changes or shift of the internet, and that is the stage we are in today. Users can do more then simply retrieve information, they can now control it.
So, what does this do for businesses and advertising? If you are planning a trip to Hawaii, now you can read the good, the bad, and the ugly about the hotel, plane, attraction, the beach, the surf shop, and even your sunscreen.
Today, so many companies are embracing Social Media. They are letting their wall down and inviting users to interact and communicate directly with them. Instead of telling you with an advertisement in the newspaper to come enjoy our hotel, they are asking for your feedback, and communicating with the consumer directly. Web 2.0 is just more personal. Companies are inviting you into their home. Are companies more vulnerable now? Allowing the people to speak and advertise on your company’s behalf – could be a home-run or a face plant at the plate.