There is no question that MySpace, which has been struggling to compete with Facebook over the last few years, has always catered more to the younger generation. The majority of the 130 million MySpace users are under the age of 35 compared to over 500 million on Facebook whose fastest growing user base is over 35. MySpace has announced, they are no longer trying to compete with other social networks.
Starting today, MySpace will be revamping their image, including a new logo, website layout, and the site will revolve solely around entertainment. The newly designed layout should hit all users worldwide by the end of November.
The new MySpace targets the 13-35 year old demographic. The old vision of MySpace was simply a “place for friends” while their new goal is a lot bigger, “to become the leading entertainment destination that is socially powered by the passions of fans and curators.”
It seems as though practically everything on the new site has changed. MySpace CEO, Mike Jones says“We’re working on refocusing the company (and) narrowing down what our product does.”
MySpace has rolled out a new logo, My _______. MySpace says, “The bracket in the logo represents a space where people can express themselves, enabling users to personalize the logo and make it their own — just as they can throughout Myspace.”
MySpace has always been criticized for clutter and advertisements and now the users will have their own entertainment focused home page which will continually update based on their interests. Users will be able to share their videos and songs with their friends on other social media networks including Facebook & Twitter.
There will be a lot more information unraveling as MySpace launches their new image. For now, take a look at the YouTube video: The New MySpace: An Introduction.